Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.

Bibliographic Details
Main Author: Dalrymple, Douglas J.
Other Authors: Parsons, Leonard J.
Language:English
Published: New York : Wiley, [1990], ©1990.
Edition:Fifth edition.
Subjects:
Genre:
Physical Description:xiii, 958 pages : illustrations ; 25 cm
Format: Book

MARC

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