Annual Marketing Research Conference contributed papers, 1955 / Donald R.G. Cowan, editor.

Bibliographic Details
Corporate Authors:	Marketing Research Conference University of Michigan University of Michigan. School of Business Administration American Marketing Association
Other Authors:	Cowan, Donald R. G.
Language:	English
Published:	Ann Arbor : Bureau of Business Research, School of Business Administration, University of Michigan, 1955.
Series:	Michigan business papers ; no. 27
Subjects:	Marketing research > Congresses.
Genre:	Congresses.
Physical Description:	v, 149 pages : illustrations ; 23 cm.
Format:	Conference Proceeding Book

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