Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

Bibliographic Details

Main Author:	Guiltinan, Joseph P.
Other Authors:	Paul, Gordon W.
Language:	English
Published:	New York : McGraw-Hill, [1991], ©1991.
Edition:	Fourth edition.
Series:	McGraw-Hill series in marketing.
Subjects:	Marketing > Management. Marketing.
Physical Description:	xvii, 449 pages : color illustrations ; 25 cm.
Format:	Book