APA (7th ed.) Citation

Guiltinan, J. P., & Paul, G. W. (1991). Marketing management: Strategies and programs (Fourth edition.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. Fourth edition. New York: McGraw-Hill, 1991.

MLA (9th ed.) Citation

Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. Fourth edition. McGraw-Hill, 1991.