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|a HF5415.13 .G84 1991
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| 100 |
1 |
|
|a Guiltinan, Joseph P.
|0 http://id.loc.gov/authorities/names/n81049551
|
| 245 |
1 |
0 |
|a Marketing management :
|b strategies and programs /
|c Joseph P. Guiltinan, Gordon W. Paul.
|
| 250 |
|
|
|a Fourth edition.
|
| 260 |
|
|
|a New York :
|b McGraw-Hill,
|c [1991], ©1991.
|
| 300 |
|
|
|a xvii, 449 pages :
|b color illustrations ;
|c 25 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
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| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a McGraw-Hill series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85081339
|
| 653 |
|
|
|a Marketing.
|
| 700 |
1 |
|
|a Paul, Gordon W.
|0 http://id.loc.gov/authorities/names/n81050361
|
| 830 |
|
0 |
|a McGraw-Hill series in marketing.
|0 http://id.loc.gov/authorities/names/n42016141
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|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415.13 .G84 1991
|h Library of Congress classification
|i Printed Material
|m 31293001695984
|n 1
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