Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

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Bibliographic Details
Uniform Title:McGraw-Hill series in marketing.
Main Author: Guiltinan, Joseph P.
Other Authors: Paul, Gordon W.
Language:English
Published: New York : McGraw-Hill, [1991], ©1991.
Edition:Fourth edition.
Series:McGraw-Hill series in marketing.
Subjects:
Marketing > Management.
Marketing.
Physical Description:xvii, 449 pages : color illustrations ; 25 cm.
Format: Book

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