Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Main Author: | |
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Other Authors: | |
Language: | English |
Published: |
New York :
McGraw-Hill,
[1991], ©1991.
|
Edition: | Fourth edition. |
Series: | McGraw-Hill series in marketing.
|
Subjects: | |
Physical Description: | xvii, 449 pages : color illustrations ; 25 cm. |
Format: | Book |
Search Result 1
Published: McGraw-Hill, 1988
Marketing management : strategies and programs
Published: McGraw-Hill, 1988
Physical Description:
xvi, 427 pages : illustrations (some color) ; 25 cm.
Book
Search Result 2
Published: McGraw-Hill, 1985
Marketing management : strategies and programs
Published: McGraw-Hill, 1985
Physical Description:
xvi, 444 pages : illustrations ; 25 cm.
Book