Direct mail testing for fund raisers : what to test ; how to test ; how to interpret the results / Joseph P. Kachorek.

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Bibliographic Details
Main Author: Kachorek, Joseph P.
Language:English
Published: Chicago, Ill. : Precept Press, Inc., [1991], ©1991.
Subjects:
Physical Description:185 pages : illustrations ; 24 cm
Format: Book

MARC

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650 0 |a Fund raising.  |0 http://id.loc.gov/authorities/subjects/sh85052363 
650 0 |a Direct-mail fund raising.  |0 http://id.loc.gov/authorities/subjects/sh88002592 
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