Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.

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Bibliographic Details
Main Author:	Walker, Orville C.
Other Authors:	Boyd, Harper W. Larréché, Jean-Claude
Language:	English
Published:	Homewood, IL : Irwin, 1992.
Series:	Irwin series in marketing.
Subjects:	Marketing > Management.
Physical Description:	xxiv, 503 pages : illustrations ; 24 cm.
Format:	Book

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