Walker, O. C., Boyd, H. W., & Larréché, J. (1992). Marketing strategy: Planning and implementation. Irwin.
Chicago Style (17th ed.) CitationWalker, Orville C., Harper W. Boyd, and Jean-Claude Larréché. Marketing Strategy: Planning and Implementation. Homewood, IL: Irwin, 1992.
MLA (9th ed.) CitationWalker, Orville C., et al. Marketing Strategy: Planning and Implementation. Irwin, 1992.
Warning: These citations may not always be 100% accurate.