Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
Uniform Title: | Irwin series in marketing.
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Main Author: | |
Other Authors: | |
Language: | English |
Published: |
Homewood, IL :
Irwin,
1992.
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Series: | Irwin series in marketing.
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Subjects: | |
Physical Description: | xxiv, 503 pages : illustrations ; 24 cm. |
Format: | Book |
Call Number: | HF5415.13 .W249 1992 |
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Bibliography Note: | Includes bibliographical references and indexes. |
ISBN: | 025609005X |