Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
Main Author: | Walker, Orville C. |
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Other Authors: |
Boyd, Harper W. Larréché, Jean-Claude |
Language: | English |
Published: |
Homewood, IL :
Irwin,
1992.
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Series: | Irwin series in marketing.
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Subjects: | |
Physical Description: | xxiv, 503 pages : illustrations ; 24 cm. |
Format: | Book |