Retail fashion promotion and advertising / Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald.

Bibliographic Details
Main Author:	Drake, Mary Frances
Other Authors:	Spoone, Janice Harrison Greenwald, Herbert, 1912-
Language:	English
Published:	New York : Toronto : Macmillan ; Maxwell Macmillan Canada, [1992], ©1992.
Subjects:	Advertising > Fashion. Fashion merchandising. Sales promotion.
Physical Description:	xiii, 354 pages : illustrations (some color) ; 25 cm
Format:	Book

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