Commodity advertising and promotion / edited by Henry Kinnucan, Stanley R. Thompson, Hui-Shung Chang.

Bibliographic Details

Other Authors:	Kinnucan, Henry W., Thompson, Stanley R., Chang, Hui-Shung
Language:	English
Published:	Ames, Iowa : Iowa State University Press, 1992.
Edition:	First edition.
Subjects:	Advertising > Food.
Physical Description:	xvi, 392 pages : illustrations ; 24 cm
Format:	Book