Marketing without mystery : a practical guide to writing a marketing plan / Laura M. Dirks, Sally H. Daniel.

Bibliographic Details
Main Author:	Dirks, Laura M.
Other Authors:	Daniel, Sally H.
Language:	English
Published:	New York, NY : Amacom, [1991], ©1991.
Subjects:	Marketing > Management. Marketing > Planning.
Physical Description:	xii, 212 pages : illustrations ; 28 cm
Format:	Book

Description
Call Number:	HF5415.13 .D49 1991
Bibliography Note:	Includes bibliographical references (pages 197-208) and index.
ISBN:	081447764X (pbk.) :