Marketing without mystery : a practical guide to writing a marketing plan / Laura M. Dirks, Sally H. Daniel.

Bibliographic Details
Main Author: Dirks, Laura M.
Other Authors: Daniel, Sally H.
Language:English
Published: New York, NY : Amacom, [1991], ©1991.
Subjects:
Physical Description:xii, 212 pages : illustrations ; 28 cm
Format: Book

MARC

LEADER 00000pam a2200000 a 4500
001 in00001475498
003 OCoLC
005 20220616080553.0
008 910515t19911991nyua b 001 0 eng
010 |a  91019870  
020 |a 081447764X (pbk.) :  |c $22.95 
035 |a (OCoLC)23901631 
040 |a DLC  |c DLC  |d EEM  |d UtOrBLW 
049 |a EEMB 
050 0 0 |a HF5415.13  |b .D49 1991 
082 0 0 |a 658.8/02  |2 20 
090 |a HF5415.13 .D49 1991 
100 1 |a Dirks, Laura M.  |0 http://id.loc.gov/authorities/names/n91048951 
245 1 0 |a Marketing without mystery :  |b a practical guide to writing a marketing plan /  |c Laura M. Dirks, Sally H. Daniel. 
260 |a New York, NY :  |b Amacom,  |c [1991], ©1991. 
300 |a xii, 212 pages :  |b illustrations ;  |c 28 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references (pages 197-208) and index. 
650 0 |a Marketing  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh85081339 
650 0 |a Marketing  |x Planning.  |0 http://id.loc.gov/authorities/subjects/sh2008107431 
700 1 |a Daniel, Sally H.  |0 http://id.loc.gov/authorities/names/n91048955 
907 |y .b24855765  |b 211113  |c 980609 
998 |a bu  |b 980604  |c m  |d a   |e -  |f eng  |g nyu  |h 0  |i 2 
935 |a ANP4323 
999 f f |i 686639e3-3bb8-564f-b305-11c45ad42eb5  |s f5ee363d-2045-5fdc-8413-2eb06e51e99c  |t 0 
952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HF5415.13 .D49 1991  |h Library of Congress classification  |i Printed Material  |m 31293001834237  |n 1