APA (7th ed.) Citation

McCarthy, E. J., & Shapiro, S. J. (1983). Basic marketing (Third Canadian edition.). R.D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and Stanley J. Shapiro. Basic Marketing. Third Canadian edition. Homewood, Ill.: R.D. Irwin, 1983.

MLA (9th ed.) Citation

McCarthy, E. Jerome, and Stanley J. Shapiro. Basic Marketing. Third Canadian edition. R.D. Irwin, 1983.