Basic marketing / E. Jerome McCarthy, Stanley J. Shapiro.

Bibliographic Details
Main Author: McCarthy, E. Jerome (Edmund Jerome)
Other Authors: Shapiro, Stanley J.
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1983.
Edition:Third Canadian edition.
Subjects:
Marketing > Management.
Physical Description:xv, 829 pages : illustrations ; 25 cm
Format: Book
Description
Call Number:HF5415 .M222 1983
Bibliography Note:Includes bibliographical references and indexes.
ISBN:0256028877
Action Note:
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