Basic marketing / E. Jerome McCarthy, Stanley J. Shapiro.

Bibliographic Details
Main Author: McCarthy, E. Jerome (Edmund Jerome)
Other Authors: Shapiro, Stanley J.
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1983.
Edition:Third Canadian edition.
Subjects:
Physical Description:xv, 829 pages : illustrations ; 25 cm
Format: Book

MARC

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090 |a HF5415.13  |b .M222 1983 
100 1 |a McCarthy, E. Jerome  |q (Edmund Jerome)  |0 http://id.loc.gov/authorities/names/n79076013 
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650 0 |a Marketing  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh85081339 
700 1 |a Shapiro, Stanley J.  |0 http://id.loc.gov/authorities/names/n83048868 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HF5415 .M222 1983  |h Library of Congress classification  |i Printed Material  |m 31293001783301  |n 1