Contemporary advertising / Courtland L. Bovée, William F. Arens.

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Bibliographic Details
Main Author: Bovée, Courtland L.
Other Authors: Arens, William F.
Language:English
Published: Homewood, IL : Irwin, [1992], ©1992.
Edition:Fourth edition.
Series:Irwin series in marketing.
Subjects:
Advertising.
Physical Description:xxxi, 718 pages, 58 unnumbered pages : illustrations (some color) ; 29 cm.
Format: Book

MSU Gast Business Library

Holdings details from MSU Gast Business Library
Call Number: HF5821 .B62 1992
HF5821 .B62 1992 (Copy #2) Available Get this