You don't always get what you ask for : using direct mail tests to raise more money for your organization / by Mal Warwick.

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Bibliographic Details
Main Author: Warwick, Mal
Language:English
Published: Berkeley, Calif. : Strathmoor Press, 1992.
Subjects:
Direct-mail fund raising > United States > Evaluation.
Physical Description:129 pages ; 21 cm
Format: Book
Description
Call Number:HV41.9.U5 W36 1992
Bibliography Note:Includes bibliographical references (pages 122-123).
ISBN:0962489115 (pbk.)
Action Note:
copy1 Committed to retain 20200101 20341231 MI-SPI http://www.mcls.org/engagement/mi-spi/ MiEM