Dear friend : mastering the art of direct mail fund raising / by Kay Partney Lautman and Henry Goldstein ; foreword by David Ogilvy.

Bibliographic Details

Main Author:	Lautman, Kay Partney
Corporate Author:	Fund Raising Institute
Other Authors:	Goldstein, Henry
Language:	English
Published:	Rockville, Md. : Fund Raising Institute, 1991.
Edition:	Second edition.
Subjects:	Direct-mail fund raising.
Physical Description:	xxii, 378 pages : illustrations ; 26 cm
Format:	Book