Commodity advertising : the economics and measurement of generic programs / Olan D. Forker and Ronald W. Ward.

Saved in:

Bibliographic Details
Main Author:	Forker, Olan D.
Other Authors:	Ward, Ronald W.
Language:	English
Published:	New York : Lexington Books, [1993], ©1993.
Subjects:	Advertising > Food > United States. Generic products > United States. Advertising > Brand name products > United States. Advertising > Food > United States > Case studies.
Genre:	Case studies.
Physical Description:	x, 294 pages : illustrations ; 25 cm
Format:	Book

MSU Main Library

Holdings details from MSU Main Library
Call Number:	HF6161.F616 F67 1993
HF6161.F616 F67 1993	Available Get this