APA (7th ed.) Citation

Lynch, R. L. (1994). European marketing: A strategic guide to the new opportunities (North American edition.). Irwin Professional Pub..

Chicago Style (17th ed.) Citation

Lynch, Richard L. European Marketing: A Strategic Guide to the New Opportunities. North American edition. Burr Ridge, Ill.: Irwin Professional Pub., 1994.

MLA (9th ed.) Citation

Lynch, Richard L. European Marketing: A Strategic Guide to the New Opportunities. North American edition. Irwin Professional Pub., 1994.