European marketing : a strategic guide to the new opportunities / Richard Lynch.
Main Author: | Lynch, Richard L. |
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Language: | English |
Published: |
Burr Ridge, Ill. :
Irwin Professional Pub.,
1994.
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Edition: | North American edition. |
Subjects: | |
Genre: | |
Physical Description: | [vii]-xix, 304 pages : illustrations ; 24 cm |
Format: | Book |