APA (7th ed.) Citation

McCarthy, E. J., & Perreault, W. D., Jr. (1994). Essentials of marketing: A global-managerial approach (Sixth edition.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault, Jr. Essentials of Marketing: A Global-managerial Approach. Sixth edition. Burr Ridge, Ill.: Irwin, 1994.

MLA (9th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault, Jr. Essentials of Marketing: A Global-managerial Approach. Sixth edition. Irwin, 1994.