Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

Bibliographic Details

Main Author:	McCarthy, E. Jerome (Edmund Jerome)
Other Authors:	Perreault, William D., Jr
Language:	English
Published:	Burr Ridge, Ill. : Irwin, [1994], ©1994.
Edition:	Sixth edition.
Series:	Irwin series in marketing.
Subjects:	Marketing.
Physical Description:	xxiii, 552 pages : illustrations (some color) ; 26 cm.
Format:	Book