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|a EEMB
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|a HF5415
|b .M378 1994
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|a 658.8
|2 20
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| 090 |
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|a HF5415 .M378 1994
|
| 100 |
1 |
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|a McCarthy, E. Jerome
|q (Edmund Jerome)
|0 http://id.loc.gov/authorities/names/n79076013
|
| 245 |
1 |
0 |
|a Essentials of marketing :
|b a global-managerial approach /
|c E. Jerome McCarthy, William D. Perreault, Jr.
|
| 250 |
|
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|a Sixth edition.
|
| 260 |
|
|
|a Burr Ridge, Ill. :
|b Irwin,
|c [1994], ©1994.
|
| 300 |
|
|
|a xxiii, 552 pages :
|b illustrations (some color) ;
|c 26 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references (pages 503-528) and indexes.
|
| 650 |
|
0 |
|a Marketing.
|0 http://id.loc.gov/authorities/subjects/sh85081333
|
| 700 |
1 |
|
|a Perreault, William D.,
|c Jr.
|0 http://id.loc.gov/authorities/names/n84017809
|
| 830 |
|
0 |
|a Irwin series in marketing.
|0 http://id.loc.gov/authorities/names/n42013711
|
| 907 |
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|t 0
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| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415 .M378 1994
|h Library of Congress classification
|i Printed Material
|m 31293002862013
|n 1
|
