Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Main Author: | McCarthy, E. Jerome (Edmund Jerome) |
---|---|
Other Authors: | Perreault, William D., Jr |
Language: | English |
Published: |
Burr Ridge, Ill. :
Irwin,
[1994], ©1994.
|
Edition: | Sixth edition. |
Series: | Irwin series in marketing.
|
Subjects: | |
Physical Description: | xxiii, 552 pages : illustrations (some color) ; 26 cm. |
Format: | Book |