APA (7th ed.) Citation

McCarthy, E. J., & Perreault, W. D., Jr. (1990). Applications in basic marketing. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault, Jr. Applications in Basic Marketing. Homewood, IL: Irwin, 1990.

MLA (9th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault, Jr. Applications in Basic Marketing. Irwin, 1990.