Applications in basic marketing.

"Clippings from the popular business press."

Bibliographic Details
Other Authors: McCarthy, E. Jerome (Edmund Jerome)
Perreault, William D., Jr
Language:English
Published: Homewood, IL : Irwin, ©1990-
Subjects:
Genre:
Physical Description:volumes : illustrations ; 26 cm
Format: Serial

MARC

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245 0 0 |a Applications in basic marketing. 
260 |a Homewood, IL :  |b Irwin,  |c ©1990- 
300 |a volumes :  |b illustrations ;  |c 26 cm 
310 |a Annual. 
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362 0 |a 1990- 
500 |a Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. 
504 |a Includes bibliographical references. 
520 |a "Clippings from the popular business press." 
580 |a Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. 
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700 1 |a McCarthy, E. Jerome  |q (Edmund Jerome).  |t Essentials of marketing.  |0 http://id.loc.gov/authorities/names/n79076013 
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