Applications in basic marketing.

"Clippings from the popular business press."

Bibliographic Details
Other Authors:	McCarthy, E. Jerome (Edmund Jerome) Perreault, William D., Jr
Language:	English
Published:	Homewood, IL : Irwin, ©1990-
Subjects:	Marketing > Periodicals. Marketing > Management > Periodicals.
Genre:	Periodicals.
Physical Description:	volumes : illustrations ; 26 cm
Format:	Serial

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