The marketing plan / William A. Cohen.

Show other versions (3)
Bibliographic Details
Main Author: Cohen, William A., 1937-
Language:English
Published: New York : J. Wiley, [1995], ©1995.
Subjects:
Marketing > Management.
Physical Description:xii, 318 pages : illustrations ; 28 cm
Format: Book
Description
Note:Includes index.
Call Number:HF5415.13 .C6348 1995
ISBN:0471580716 (pbk.)