Marketing strategies for the mature market / George P. Moschis.

Bibliographic Details
Main Author: Moschis, George P., 1944-
Language:English
Published: Westport, Conn. : Quorum Books, 1994.
Subjects:
Marketing > Management.
Market segmentation.
New products > Marketing.
Older consumers.
Physical Description:xiv, 198 pages : illustrations ; 25 cm
Format: Book
Description
Call Number:HF5415.13 .M677 1994
Bibliography Note:Includes bibliographical references (pages [189]-194) and index.
ISBN:0899308872 (alk. paper)