Marketing strategies for the mature market / George P. Moschis.

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
by: Kim, W. Chan
Published: (2005)

Internal marketing : directions for management
Published: (2000)

Marketing and multicultural diversity
Published: (2006)

Market segmentation : conceptual and methodological foundations
by: Wedel, Michel
Published: (1998)

Market segmentation : conceptual and methodological foundations
by: Wedel, Michel
Published: (2000)

Internal marketing : your company's next stage of growth
by: Cahill, Dennis J.
Published: (1996)

Marketing to the new super consumer : mom & kid
by: Coffey, Timothy J.
Published: (2006)

Market segmentation by consumer perception : a case study in Mexico
by: González-Arce, Jorge F.
Published: (1975)

Marketing management
by: McIntosh, Robert W. (Robert Woodrow), 1917-2013
Published: (1972)

Marketing to older consumers : a handbook of information for strategy development
by: Moschis, George P., 1944-
Published: (1992)

Segmentation marketing : new methods for capturing business markets
by: Berrigan, John
Published: (1992)

The market segmentation workbook : target marketing for marketing managers
by: Dibb, Sally, 1963-
Published: (1995)

Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets
by: Weinstein, Art
Published: (1987)

Industrial market segmentation : a nested approach
by: Bonoma, Thomas V.
Published: (1983)

Why marketing to women doesn't work : using market segmentation to understand consumer needs
by: Darroch, Jenny
Published: (2014)

Cutting-edge marketing analytics : real world cases and data sets for hands on learning
by: Venkatesan, Rajkumar, et al.
Published: (2015)

Readings in market segmentation
Published: (1980)

Marketing and sales analytics : proven techniques and powerful applications from industry leaders
by: Brea, Cesar A.
Published: (2014)

A segmentation model for the targeted marketing of consumer durables : technical working paper
by: Bayus, Barry L.
Published: (1994)

The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program
by: Peppers, Don
Published: (1999)

The great tween buying machine : marketing to today's tweens
by: Siegel, David L.
Published: (2001)

Making niche marketing work : how to grow bigger by acting smaller
by: Linneman, Robert E., 1928-
Published: (1991)

After fifty : how the baby boom will redefine the mature market
Published: (2003)

Deriving joint space maps of bundle compositions and market segments : an application to new product options
Published: (1996)

Market segmentation : a step-by-step guide to profitable new business
by: Croft, Michael J., 1958-
Published: (1994)

Segmentation and positioning for strategic marketing decisions
by: Myers, James H.
Published: (1996)

Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior
by: Weinstein, Art
Published: (1994)

Handbook of market segmentation : strategic targeting for business and technology firms
by: Weinstein, Art
Published: (2004)

Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market
by: Leeming, E. Janice
Published: (1994)

Consumer tribes
Published: (2007)

Marketing to black townships : practical guidelines
by: Morris, Robin
Published: (1992)

Multicultural marketing : selling to a diverse America
by: Rossman, Marlene L.
Published: (1994)

Aesthetics in marketing
by: Baisya, Rajat K.
Published: (2008)

Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
by: Kim, W. Chan, et al.
Published: (2017)

Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow
by: Schreiber, Alfred L.
Published: (2001)

Markets from networks : socioeconomic models of production
by: White, Harrison C.
Published: (2002)