The McDonaldization of society : an investigation into the changing character of contemporary social life / George Ritzer.

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Bibliographic Details
Main Author: Ritzer, George
Language:English
Published: Newbury Park, Calif. : Pine Forge Press, [1993], ©1993.
Subjects:
Social structure > United States.
Management > Social aspects > United States.
Fast food restaurants > Social aspects > United States.
Rationalization (Psychology)
United States > Social conditions > 1980-2020.
McDonald's Corporation.
Social change.
Physical Description:xv, 221 pages ; 23 cm
Format: Book

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