Product strategy for high-technology companies : how to achieve growth, competitive advantage, and increased profits / Michael E. McGrath.

Bibliographic Details
Main Author: McGrath, Michael E.
Language:English
Published: Burr Ridge, Ill. : Irwin Professional Pub., [1995], ©1995.
Subjects:
Strategic planning.
Product management.
High technology industries > Management.
Industrial management.
Physical Description:xiv, 284 pages : illustrations ; 24 cm
Format: Book
Description
Call Number:HD30.28 .M3837 1995
Bibliography Note:Includes bibliographical references and index.
ISBN:0786301465