Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.

Bibliographic Details
Main Author:	Rangan, V. Kasturi
Other Authors:	Shapiro, Benson P. Moriarity, Rowland T.
Language:	English
Published:	Chicago : Irwin, [1995], ©1995.
Series:	Irwin series in marketing.
Subjects:	Marketing > Management. Product management. Industrial marketing > Management. Marketing > Management > Case studies.
Genre:	Case studies.
Physical Description:	xiv, 850 pages : illustrations ; 25 cm.
Format:	Book

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.