Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.
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Other Authors: | |
Language: | English |
Published: |
Chicago :
Irwin,
[1995], ©1995.
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Series: | Irwin series in marketing.
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Subjects: | |
Genre: | |
Physical Description: | xiv, 850 pages : illustrations ; 25 cm. |
Format: | Book |
Call Number: | HF5415.13 .R268 1995 |
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Bibliography Note: | Includes bibliographical references and index. |
ISBN: | 025616911X |