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20220616152522.0 |
| 008 |
940628t19951995ilua b 001 0 eng |
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|a (OCoLC)30776195
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|a DLC
|c DLC
|d EEM
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|a EEMB
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| 050 |
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|a HF5415.13
|b .R268 1995
|
| 082 |
0 |
0 |
|a 658.8/02
|2 20
|
| 090 |
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|a HF5415.13 .R268 1995
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| 100 |
1 |
|
|a Rangan, V. Kasturi.
|0 http://id.loc.gov/authorities/names/n86829509
|
| 245 |
1 |
0 |
|a Business marketing strategy :
|b cases, concepts, and applications /
|c V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.
|
| 260 |
|
|
|a Chicago :
|b Irwin,
|c [1995], ©1995.
|
| 300 |
|
|
|a xiv, 850 pages :
|b illustrations ;
|c 25 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a The Irwin series in marketing
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85081339
|
| 650 |
|
0 |
|a Product management.
|0 http://id.loc.gov/authorities/subjects/sh85107203
|
| 650 |
|
0 |
|a Industrial marketing
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh2008123453
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies.
|0 http://id.loc.gov/authorities/subjects/sh2008107424
|
| 700 |
1 |
|
|a Shapiro, Benson P.
|0 http://id.loc.gov/authorities/names/n83004978
|
| 700 |
1 |
|
|a Moriarity, Rowland T.
|
| 830 |
|
0 |
|a Irwin series in marketing.
|0 http://id.loc.gov/authorities/names/n42013711
|
| 907 |
|
|
|y .b29533879
|b 211128
|c 980610
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|b 980604
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|g ilu
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|t 0
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| 952 |
f |
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|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415.13 .R268 1995
|h Library of Congress classification
|i Printed Material
|m 31293004458919
|n 1
|
