Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.

Bibliographic Details
Main Author:	Rangan, V. Kasturi
Other Authors:	Shapiro, Benson P. Moriarity, Rowland T.
Language:	English
Published:	Chicago : Irwin, [1995], ©1995.
Series:	Irwin series in marketing.
Subjects:	Marketing > Management. Product management. Industrial marketing > Management. Marketing > Management > Case studies.
Genre:	Case studies.
Physical Description:	xiv, 850 pages : illustrations ; 25 cm.
Format:	Book

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