Cohen, W. A. (1998). The marketing plan (Second edition.). Wiley.
Chicago Style (17th ed.) CitationCohen, William A. The Marketing Plan. Second edition. New York: Wiley, 1998.
MLA (9th ed.) CitationCohen, William A. The Marketing Plan. Second edition. Wiley, 1998.
Warning: These citations may not always be 100% accurate.