The marketing plan / William A. Cohen.

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Bibliographic Details
Main Author:	Cohen, William A., 1937-
Language:	English
Published:	New York : Wiley, [1998], ©1998.
Edition:	Second edition.
Subjects:	Marketing > Management.
Physical Description:	x, 341 pages : illustrations ; 28 cm
Format:	Book

Description
Note:	Includes index.
Call Number:	HF5415.13 .C6348 1998
ISBN:	0471180335 (pbk. : alk. paper)