How should 'Tide' study its readers? / in charge of study, Alberta Curtis.

Bibliographic Details
Main Author: Curtis, Alberta
Corporate Author: Columbia University. Office of Radio Research
Other Authors: Lazarsfeld, Paul Felix
Language:English
Published: [New York] : Bureau of Applied Social Research, Columbia University, 1943.
Subjects:
Journalism, Commercial > United States.
Business literature.
Readership surveys > United States.
Periodicals > Circulation.
Physical Description:34, vi pages
Format: Microfilm Book
Description
Note:"September 21, 1943."
"An exploratory study submitted to the Magazine Audience Group by the Office of Radio Research ; Paul F. Lazarsfeld, director."
Microform.
Call Number:PN4784.C7 C87 1943 Microfiche
Reproduction Note:
Microfiche. [New York, N.Y.] : Clearwater Publishing Co., c1981. 1 microfiche : negative ; 11 x 15 cm.