The detailed focussed interview as a technique for the testing of institutional advertising / by [Marjorie] Fiske, [Jeannette] Green.
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Other Authors: | |
Language: | English |
Published: |
[New York, N.Y.] :
Bureau of Applied Social Research, Columbia University,
[1944]
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Subjects: | |
Physical Description: | 12, iv leaves. |
Variant Title: |
Detailed focussed interview as technique for testing of institutional advertising. |
Format: | Microfilm Book |
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