The customer-centred strategy : thinking strategically about your customers / Mark Jenkins.

Bibliographic Details
Uniform Title:Millennium manager.
Main Author: Jenkins, Mark, 1959-
Language:English
Published: London ; Washington, DC : Institute of Management : Pitman Pub., 1997.
Series:Millennium manager.
Subjects:
Physical Description:xiv, 206 pages : illustrations ; 23 cm.
Variant Title:
Thinking strategically about your customers.
Format: Book

MARC

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245 1 4 |a The customer-centred strategy :  |b thinking strategically about your customers /  |c Mark Jenkins. 
246 3 0 |a Thinking strategically about your customers. 
260 |a London ;  |a Washington, DC :  |b Institute of Management :  |b Pitman Pub.,  |c 1997. 
300 |a xiv, 206 pages :  |b illustrations ;  |c 23 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a Millennium manager 
504 |a Includes bibliographical references and index. 
505 0 |a Priority skills for the manager of 2001 -- The rationale for this book: Why are customers strategic? -- What is strategic thinking? -- The process: Thiking strategically about customers: An overview of part 2 -- Identifying and selecting customers -- Choosing and defining customer strategies -- Matching customers to competencies -- Making it all happen: the customer-focused organisation -- Reflections and actions: Reflections on the process -- Appendix: Pro forma for applying the frameworks to your organisation. 
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