The customer-centred strategy : thinking strategically about your customers / Mark Jenkins.
Uniform Title: | Millennium manager.
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Main Author: | Jenkins, Mark, 1959- |
Language: | English |
Published: |
London ; Washington, DC :
Institute of Management : Pitman Pub.,
1997.
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Series: | Millennium manager.
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Subjects: | |
Physical Description: | xiv, 206 pages : illustrations ; 23 cm. |
Variant Title: |
Thinking strategically about your customers. |
Format: | Book |