The McDonaldization thesis : explorations and extensions / George Ritzer.

Bibliographic Details
Main Author:	Ritzer, George
Language:	English
Published:	London ; Thousand oaks, Calif. : Sage Publications, 1998.
Subjects:	McDonald's Corporation > Influence. Consumption (Economics) Retail trade > Social aspects > Forecasting. Consumer behavior > Social aspects > Forecasting. Big business > Social aspects > Forecasting. Consumer credit > Social aspects > Forecasting. Social prediction. Food habits > Forecasting. Rationalization (Psychology)
Physical Description:	viii, 212 pages ; 24 cm
Format:	Book

Description
Call Number:	HM131 .R59 1998
Bibliography Note:	Includes bibliographical references (pages [192]-201) and indexes.
ISBN:	0761955399 0761955402 (pbk)