The McDonaldization thesis : explorations and extensions / George Ritzer.

Bibliographic Details
Main Author: Ritzer, George
Language:English
Published: London ; Thousand oaks, Calif. : Sage Publications, 1998.
Subjects:
McDonald's Corporation > Influence.
Consumption (Economics)
Retail trade > Social aspects > Forecasting.
Consumer behavior > Social aspects > Forecasting.
Big business > Social aspects > Forecasting.
Consumer credit > Social aspects > Forecasting.
Social prediction.
Food habits > Forecasting.
Rationalization (Psychology)
Physical Description:viii, 212 pages ; 24 cm
Format: Book

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