APA (7th ed.) Citation

Leuthesser, L. (1988). Defining, measuring, and managing brand equity. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Leuthesser, Lance. Defining, Measuring, and Managing Brand Equity. Cambridge, MA: Marketing Science Institute, 1988.

MLA (9th ed.) Citation

Leuthesser, Lance. Defining, Measuring, and Managing Brand Equity. Marketing Science Institute, 1988.